High level overview:
Capture emails + recover lost sales at the same time.
Recover lost sales by offering your visitor an enticing discount or value offer as they attempt to leave your cart or checkouts page.
BDOW! (formerly Sumo) can detect their exit intent and deploy this strategy, bringing them back into the purchase funnel right then, or at a later date via BDOW!'s auto response email.
The exclusive discount code is delivered on the success message of form itself along with our BDOW! Auto Responder email.
Why is it important?
This is BDOW!'s MOST effective strategy for recovering revenue from potential customers who fail to purchase.
How do I set this up?
Using BDOW! Shortcuts, a step-by-step guide for launching proven strategies.
Click on our ‘Monetize > Shortcuts’ tab. Follow the steps to set up this strategy.
Best Practices:
When setting up this strategy, you need to choose your discount offer.
BDOW! Recommendation: A 10% discount offer is our recommended starting place. Expect to see higher conversion rates the higher discount you offer:
A few other ideas to test:
Dollar Amount Offer:
Try testing $ discount vs. % discount of the same amount. If your AOV is $100, try $10 off instead of 10% off.
The “Weird % Offer”:
Try 7% or 9% off. We’ve seen a smaller discount amounts outperform round figures, like 10% or 20%
Free Shipping:
Free shipping has almost become expected by visitors. However, you should definitely test this offer to see if it performs for your unique audience.
Case Study: properlbc.com
BDOW! customer properlbc.com launched their abandon cart strategy and is converting at 8% and has driven sales of $34,000+.
Properlbc.com delivers a unique discount code campaign via the success message of their popup form and BDOW! autoresponder, using our Shopify integration. With a click of a button, the discount is applied automatically to Shopify checkout.
Enable Advanced Features:
When creating your Shortcut, you have the option to edit BDOW!'s pre-set Shortcut display rules. These are our best practice rules to ensure this strategy functions properly.
More Information:
Sumo Stories: