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Abandoned Cart Strategy
Abandoned Cart Strategy
Cassandra Campbell avatar
Written by Cassandra Campbell
Updated over a week ago

High level overview:

  • Capture emails + recover lost sales at the same time.

  • Recover lost sales by offering your visitor an enticing discount or value offer as they attempt to leave your cart or checkouts page.

  • BDOW! (formerly Sumo) can detect their exit intent and deploy this strategy, bringing them back into the purchase funnel right then, or at a later date via BDOW!'s auto response email.

  • The exclusive discount code is delivered on the success message of form itself along with our BDOW! Auto Responder email.

Why is it important?

  • This is BDOW!'s MOST effective strategy for recovering revenue from potential customers who fail to purchase.

How do I set this up?

Using BDOW! Shortcuts, a step-by-step guide for launching proven strategies.

Click on our ‘Monetize > Shortcuts’ tab. Follow the steps to set up this strategy.

Best Practices:

When setting up this strategy, you need to choose your discount offer.

BDOW! Recommendation: A 10% discount offer is our recommended starting place. Expect to see higher conversion rates the higher discount you offer:

A few other ideas to test:

  • Dollar Amount Offer:

    • Try testing $ discount vs. % discount of the same amount. If your AOV is $100, try $10 off instead of 10% off.

  • The “Weird % Offer”:

    • Try 7% or 9% off. We’ve seen a smaller discount amounts outperform round figures, like 10% or 20%

  • Free Shipping:

    • Free shipping has almost become expected by visitors. However, you should definitely test this offer to see if it performs for your unique audience.

Case Study:

BDOW! customer launched their abandon cart strategy and is converting at 8% and has driven sales of $34,000+. delivers a unique discount code campaign via the success message of their popup form and BDOW! autoresponder, using our Shopify integration. With a click of a button, the discount is applied automatically to Shopify checkout.


Enable Advanced Features:

When creating your Shortcut, you have the option to edit BDOW!'s pre-set Shortcut display rules. These are our best practice rules to ensure this strategy functions properly.

More Information:

Sumo Stories:

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