The BDOW! (formerly Sumo) Dashboard allows you to see all of your website, email, and form stats at a glance, in one place, greatly enhancing your ability to make effective, intelligent business decisions.
Your BDOW! Dashboard is the default landing spot when you sign in, so simply log into your BDOW! account to see it. You can always jump to the Dashboard by clicking Dashboard in the top menu as well.
Reviewing overall site performance
The main Dashboard area summarizes your site's performance overall (we will discuss the statistics of individual campaign forms in a bit). Your data is separated into two different tabs: Overview and Campaigns.
The Overview tab presents following general BDOW! stats for the selected timeframe. You can jump between stats relevant to campaign forms as well as those related to email marketing.
New Emails Collected - the total number of email addresses collected by BDOW!
Conversion Rate - the ratio of impressions (the number of times the form was displayed to visitors) to actual conversions
Open Rate - the open rate for emails in your campaigns
Click Rate - the click rate for emails sent via BDOW!
Use the tabs in the upper-right of the chart to adjust the timeframe (note that users on Free or Starter plans will have a limited amount of historical data available to review).
Identifying your top form
If you scroll down beneath the Overview chart, you'll see the Best Form area. This will show you the statistics for your most effective form during the selected timeframe (as measured by conversion rate).
Besides Emails Collected, you will see two other statistics:
Impressions - total number of times the form was shown to visitors
CR% - just an abbreviation for the conversion rate
Why can't I see all of my stats history?
Users on Free or Starter plans will only have a month of performance history available—to see more, consider upgrading your plan.
Analyzing performance of campaign forms
While the Overview tab looks at several different aspects of BDOW!, the Campaign tab focuses on the performance of your forms.
Impressions - the number of times your forms have been viewed by site visitors
Emails Collected - the number of emails collected by your forms
You will notice that the bar chart may contain multiple colors. Each color pertains to a campaign form type. This is a great way to identify what kinds of campaigns best generate impressions and which ones are most effective at winning conversions.
How do I see statistics for a single campaign?
The Dashboard is more concerned with site-wide, aggregate data, but you can analyze a single campaign by navigating to Campaign on the top nav and selecting the Stats tab. By default you will see All Forms, but you can use the dropdown to select an individual campaign and see how well it is doing.
The view is a little different, but you get the same fundamental form statistics like impressions, email counts, conversion rate, etc. Go ahead and click on the stat categories to see each one charted across your selected time interval.
Knowledge is power
Now that you understand how to monitor BDOW!'s performance, leverage that knowledge into better campaigns! If you would like to go another step further, check out our article on variants and learn how BDOW! can help you conduct an experiment that directly compares the effectiveness of two campaign forms.