We know you spend valuable time and money driving traffic to your site. Let's use BDOW! to engage those hard-earned visitors, capturing their email addresses and driving sales via your email list!
In order to setup our first email capture form, we are going to use the Grow Email List shortcut. The Grow Email List shortcut allows you to create a popup that is both timed and displays on exit, in only a few, simple steps. You can set the form up to appear after 5, 10, or a custom amount of seconds. If a user tries to leave before that time, the form will appear as they try to exit your site instead. Finally, you can include a Welcome Email to immediately follow up with new subscribers.
Launching the email capture wizard
So let's get your form created! In order to setup your shortcut, click the Monetize option, then select Shortcuts from the dropdown menu.
Click Create New Shortcut to begin, then select Create This Shortcut underneath Grow Email List. Proceed to follow the steps in the Shortcut Wizard.
Customizing the popup forms
In Step 1, you can configure the popup form content. In addition to customizing the text, you can use the Update button to choose a different background image (or upload your own). Tweak the color palette to match your branding.
Note that you will actually configure two forms. Make sure to click Next to proceed to edit the success form! The same color palette applies, but you can edit the messaging.
Editing the autoresponder email
Step 2 allows you to customize the Autoresponder. What action should your new subscribers take next? Here are a few ideas:
Link to your best performing blog posts
Link to Instagram or Facebook groups where your community hangs out
Link to your latest collection or upcoming product landing page
Custom call-to-actions: our standard headlines, description, and button call-to-actions are effective, but try using language specific to your brand and voice. That will resonate with your audience.
Setting the popup timing
On Step 3, you will decide when to display the popup form. Review your average page session to make a decision about popup timing. We recommend starting at 5 to 7 seconds. If your average user browses for much longer or if you have a long blog post, consider longer timeframes. See what works for you.
Connecting to an Email Service Provider
In Step 4 of the Wizard, you will be asked to connect to an Email Service Provider.
If you leave the default option, BDOW! Mail, selected, your emails will not be sent to a third party Email Service Provider. They will be collected within BDOW!, and the Welcome Email you designed in Step 3 will be sent to your subscribers.
If you choose an Email Service Provider other than BDOW! Mail, your subscribers will be sent to that service, as well as BDOW!, so we recommend removing the Welcome Email you configured in Step 3 if you already have a Welcome Email setup in your third party ESP's list. That way, your subscribers won't receive two emails.